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Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field

Many years ago, I had warned the carwash Recognized by the EPA in an official
industry of problems brewing in customer Document Online3.) Forming a Strategic
dissatisfaction as we continued to grow Alliance with InfoSports Online, the
our car wash company into a National number one youth sports website4.)
Franchise Chain. I warned of Recognized by the State of Washington in
environmental controls, speed of wash, Puget Sound Region5.) Helping Inner City
water usage, quality of labor, price Kids raise money for travels and
points, car wash fundraisers, car damage, education6.) Diligent and Continued
up selling and hot wax. At that time I EffortsOur company and our company alone,
was called everything under the Sun by along with the vision of our team has
operators who did not wish to brought about great and positive changes
change.Today, just over a five years in the Car Wash Industry and we will
later those changes are coming about. The continue to peddle past the name calling
ICA, International Carwash Association in search of our victory in the market.
has sponsored training on saving water It is for that reason we have forced
due to drought situations in North others to adapt to a higher standard or
America. Many large consolidating Car exit the market place. Today nearly every
Wash Companies such as Mister Carwash major Car Wash Association in the US is
have adopted 5 minute wash policies, no sponsoring or calling for some type of
waiting or bottleneck traffic flows, flex charity car wash fundraisers to help the
service with no upsell and responsible youth of our country grow up to be hard
employee policies. Other Car Wash chains working and good citizens to lead our
such as WashDepot, Mace Holdings, CarSpa, future.As a matter of fact in a brash and
Splash . As a matter of fact this years challenging way we have systematically
listing of the Power Inc. Car Wash Survey changed the industry into our image and
shows that nearly all of the top 50 we have uplifted the dirty image of the
consolidated carwashes in North America former car wash industry adding a larger
have adopted 5 or more of Mr. Winslow's customer base for us along with all other
challenges of past year. Nearly all of market participants. Yes we have helped
these companies have adopted safer car eliminate a few through these market
wash chemical procedures, water saving demands, however the consumer is thankful
systems and community volunteerism. Other for the changes as they vote with their
major players have adopted incredible dollars to more frequent car washing at
standards in Image like SuperWash professional car washes. The rest of the
Franchise Systems. industry which are willing to follow the
At the time many in the Industry jeered new higher standard are doing fine still.
my comments such as Industry Leader, John Today Wash Guys belong to no Car Wash
Moran who said in an article with Associations, we just command them to see
Professional Car Washing and Detailing our will for the benefit of the consumer,
Magazine;"What world do you live in? environment and future success of the
Surely not the same as the rest of us? industry, and to think that most of this
What you are describing is a Utopian started with a kid washing airplanes, who
fantasy. Why don't you open up one of eventually wrote the book on Community
these full serve car washes and call it, Based Car Wash Fundraisers, as good clean
The Utopian Fantasy Car Wash. Please show fun to unite young and old, teach respect
all of us moron's how it is done. By the and service and raise millions of dollars
way do you ever sleep, or do you stay up a year cleaning the World one car at a
all night dreaming this stuff up?"But time, with the help of thousands of
never the less the challenge is being met Industry Active Car Wash Owners across
due to the vision of our founder to this Great Nation.Today all 50 of the top
deliver to the customers, that which they car wash chains in the Nation subscribe
desire, we were right and saw the future to more than half of our original
others did not. Even more interesting was initiatives and proposed industry changes
this announcement that the major industry of May of 2001. We are watching as the
magazine was not only adopting the winners and losers in the market place
community based car washing, but are now separated by only these upgrades
sponsoring a non-profit group to do in the industry. We are now working on
charity carwashes nationwide. are now the raising the bar in January of 2003 as
official sponsors of WashUSA. Even the soon as the market leaders catch up to
ICA and WCA, which in 2000 made it a all 12 of our visions for the industry.
point to try to limit or have carwash We have single handedly brought awareness
fundraisers from kids groups banned due to the entire industry through our
to the fact it was costing them business, challenging of old thought processes and
have dropped those efforts. They were conventional wisdom. We will continue to
using tactics similar to that of the change, modify and up lift this industry
Sierra Club to curtail the fundraisers for the betterment of all.This proves
claiming violations of 13.260 of when your mission is noble and you commit
California Water Code in Southern CA, to go the distance you will always win in
Fish and Game in Puget Sound region of the end. We win Again, thank you Team.
Washington State and Federal Clean Water Now my question for the reader; What
Act in other parts of the country. This industry are you in? What have you done
made for a consumer backlash. Meanwhile to improve that industry? What have you
our company was being awarded for our done to set yourself apart from the
assistance to the common good;1.) mediocrity? Think about it.
Recognized by the City of Los Angeles2.)




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