| Many years ago, I had warned the carwash | | | | Recognized by the EPA in an official Document |
| industry of problems brewing in customer | | | | Online3.) Forming a Strategic Alliance with |
| dissatisfaction as we continued to grow our | | | | InfoSports Online, the number one youth |
| car wash company into a National Franchise | | | | sports website4.) Recognized by the State of |
| Chain. I warned of environmental controls, | | | | Washington in Puget Sound Region5.) Helping |
| speed of wash, water usage, quality of labor, | | | | Inner City Kids raise money for travels and |
| price points, car wash fundraisers, car | | | | education6.) Diligent and Continued |
| damage, up selling and hot wax. At that time | | | | EffortsOur company and our company alone, |
| I was called everything under the Sun by | | | | along with the vision of our team has brought |
| operators who did not wish to change.Today, | | | | about great and positive changes in the Car |
| just over a five years later those changes | | | | Wash Industry and we will continue to peddle |
| are coming about. The ICA, International | | | | past the name calling in search of our |
| Carwash Association has sponsored training on | | | | victory in the market. It is for that reason |
| saving water due to drought situations in | | | | we have forced others to adapt to a higher |
| North America. Many large consolidating Car | | | | standard or exit the market place. Today |
| Wash Companies such as Mister Carwash have | | | | nearly every major Car Wash Association in |
| adopted 5 minute wash policies, no waiting or | | | | the US is sponsoring or calling for some type |
| bottleneck traffic flows, flex service with | | | | of charity car wash fundraisers to help the |
| no upsell and responsible employee policies. | | | | youth of our country grow up to be hard |
| Other Car Wash chains such as WashDepot, Mace | | | | working and good citizens to lead our |
| Holdings, CarSpa, Splash . As a matter of | | | | future.As a matter of fact in a brash and |
| fact this years listing of the Power Inc. Car | | | | challenging way we have systematically |
| Wash Survey shows that nearly all of the top | | | | changed the industry into our image and we |
| 50 consolidated carwashes in North America | | | | have uplifted the dirty image of the former |
| have adopted 5 or more of Mr. Winslow's | | | | car wash industry adding a larger customer |
| challenges of past year. Nearly all of these | | | | base for us along with all other market |
| companies have adopted safer car wash | | | | participants. Yes we have helped eliminate a |
| chemical procedures, water saving systems and | | | | few through these market demands, however the |
| community volunteerism. Other major players | | | | consumer is thankful for the changes as they |
| have adopted incredible standards in Image | | | | vote with their dollars to more frequent car |
| like SuperWash Franchise Systems. | | | | washing at professional car washes. The rest |
| | | | of the industry which are willing to follow |
| At the time many in the Industry jeered my | | | | the new higher standard are doing fine still. |
| comments such as Industry Leader, John Moran | | | | Today Wash Guys belong to no Car Wash |
| who said in an article with Professional Car | | | | Associations, we just command them to see our |
| Washing and Detailing Magazine;"What world do | | | | will for the benefit of the consumer, |
| you live in? Surely not the same as the rest | | | | environment and future success of the |
| of us? What you are describing is a Utopian | | | | industry, and to think that most of this |
| fantasy. Why don't you open up one of these | | | | started with a kid washing airplanes, who |
| full serve car washes and call it, The | | | | eventually wrote the book on Community Based |
| Utopian Fantasy Car Wash. Please show all of | | | | Car Wash Fundraisers, as good clean fun to |
| us moron's how it is done. By the way do you | | | | unite young and old, teach respect and |
| ever sleep, or do you stay up all night | | | | service and raise millions of dollars a year |
| dreaming this stuff up?"But never the less | | | | cleaning the World one car at a time, with |
| the challenge is being met due to the vision | | | | the help of thousands of Industry Active Car |
| of our founder to deliver to the customers, | | | | Wash Owners across this Great Nation.Today |
| that which they desire, we were right and saw | | | | all 50 of the top car wash chains in the |
| the future others did not. Even more | | | | Nation subscribe to more than half of our |
| interesting was this announcement that the | | | | original initiatives and proposed industry |
| major industry magazine was not only adopting | | | | changes of May of 2001. We are watching as |
| the community based car washing, but | | | | the winners and losers in the market place |
| sponsoring a non-profit group to do charity | | | | are now separated by only these upgrades in |
| carwashes nationwide. are now the official | | | | the industry. We are now working on raising |
| sponsors of WashUSA. Even the ICA and WCA, | | | | the bar in January of 2003 as soon as the |
| which in 2000 made it a point to try to limit | | | | market leaders catch up to all 12 of our |
| or have carwash fundraisers from kids groups | | | | visions for the industry. We have single |
| banned due to the fact it was costing them | | | | handedly brought awareness to the entire |
| business, have dropped those efforts. They | | | | industry through our challenging of old |
| were using tactics similar to that of the | | | | thought processes and conventional wisdom. We |
| Sierra Club to curtail the fundraisers | | | | will continue to change, modify and up lift |
| claiming violations of 13.260 of California | | | | this industry for the betterment of all.This |
| Water Code in Southern CA, Fish and Game in | | | | proves when your mission is noble and you |
| Puget Sound region of Washington State and | | | | commit to go the distance you will always win |
| Federal Clean Water Act in other parts of the | | | | in the end. We win Again, thank you Team. Now |
| country. This made for a consumer backlash. | | | | my question for the reader; What industry are |
| Meanwhile our company was being awarded for | | | | you in? What have you done to improve that |
| our assistance to the common good;1.) | | | | industry? What have you done to set yourself |
| Recognized by the City of Los Angeles2.) | | | | apart from the mediocrity? Think about it. |