| Do you think autoresponders just answer emails? | | | | exposures, it increases the chances of converting |
| The reality is that your Autoresponders are versatile | | | | visitors into customers. For example, if you're selling a |
| programs that do so much more than that! | | | | particular product or service, put testimonials about |
| Here are at least 10 ways to use your autoresponder | | | | how spectacular it is on your autoresponder and add |
| to quickly and easily maximize your sales and profits. | | | | a detailed, compelling description of your product or |
| 1. Publish a newsletter for your opt-in subscribers. | | | | service. |
| Your autoresponder can submit your newsletter on a | | | | 7. Distribute advertising to your subscribers using your |
| scheduleyou pre-determine. Your newsletter can | | | | autoresponder. For example, if you sell advertising on |
| keep your readers informed about your services and | | | | your website or in your newsletter, use your |
| or products, while building your reputation as a expert | | | | autoresponder to send the information about rates |
| in your niche. | | | | and how to place an ad automatically to your List. |
| 2. Write reviews of current books, software, other | | | | Then set up your autoresponder to follow-up. |
| products, music, e-books, videos, etc., and put each | | | | 8. Offer an email course and each day have your |
| review in an autoresponder. Make sure you pair the | | | | autoresponder send out another lesson. Just be sure |
| reviews with the right list of subscribers. For | | | | that each lesson has quality content - and is not a |
| example, you don't want to send a series of reviews | | | | sales pitch. "Content is King"! Your content should do |
| of carpet cleaning products to those subscribers | | | | the selling for you and do it much more effectively. |
| wanting information about golf tips. | | | | Include tips on a different topic for each lesson, |
| 3. Choose affiliate products you'd like to promote and | | | | illustrating how your product/service will benefit the |
| purchase them. Use them; write reviews, and then | | | | reader. Emphasize the primary benefits the visitor will |
| distribute your reviews through your autoresponder. | | | | experience by purchasing your product. Then make |
| Be honest, fair and professional. In your reviews point | | | | your offer! |
| out how competing products may not address a | | | | Tip: At the end of each lesson write a few |
| benefit your affiliate product (hopefully) provides. | | | | compelling sentences enticing your prospect to |
| Include a link to your affiliate's page in your | | | | consider making a purchase. |
| autoresponder. | | | | 9.. Use your autoresponder to send a reminder about |
| 4. Distribute your articles. Remember: "Content is | | | | your service or product after a visitor has completed |
| king!" Writing and distributing articles that provide | | | | your course. This will increase the possibility of sales |
| relevant and good information is a powerful tool to | | | | from visitors who have taken your course but are |
| build your business credibility. Articles are not sales | | | | dragging their feet aboutactually making a purchase. |
| copy. Provide good quality information only. | | | | You can also use these reminders to promote new |
| Always include a Resource Box at the end of your | | | | products or services as well as the products and |
| Article. The box should include your name and what | | | | services of your affiliate programs. |
| services and products you offer. Here is where you | | | | 10. Offer free reports that provide valuable |
| display your URL to your relevant website, blog, or | | | | information, not some regurgitated and/or outdated |
| autoresponder address. | | | | information. The internet marketing industry is |
| If you've written several articles, put them in | | | | growing exponentially and is fiercely competitive. If |
| separate autoresponder accounts. Create a master | | | | you make the mistake of offering poor quality |
| list that contains the titles of each article. Beside each | | | | products, services, or reports, you run the risk of |
| title, display the autoresponder address and a brief | | | | instantly losing credibility, which will be difficult to |
| description of the article. Then promote your master | | | | recoup. |
| list. | | | | When your readers opt-in to receive your free |
| You should also include your publishing guidelines so | | | | report, you are building your list, which is priceless. |
| your affiliates can add their articles to your list. | | | | You've all heard the mantra "The money's in the list" |
| Increasing the number of contributing writers at your | | | | and that is true. Treat your subscribers with respect. |
| website will generate much more interest i.e. traffic! | | | | Provide them with useful information to help them |
| Tip: Ask your visitors to Bookmark your site/Add to | | | | build their businesses. You will receive their loyalty in |
| their "Favorites" so they can return anytime they | | | | return. You may also perceive a sense of well-being |
| wish. Otherwise, once they're gone, they most likely | | | | and altruism, in feeling you are truly helping others be |
| will never remember how to return to your website. | | | | more successful. There is no greater reward than |
| 5. Through your autoresponder, inform subscribers of | | | | that. |
| new articles you post to your website. Offer to allow | | | | These are just a few ideas of how to utilize your |
| them to publish your articles on their own websites | | | | autoresponders. Used productively, autoresponders |
| but only if they agree to not make any changes and | | | | can dramatically increase your sales and profits as |
| to include your Resource Box intact. | | | | well as building a highly responsive list. Hopefully these |
| 6. Use your autoresponder to automate your sales | | | | suggestions will encourage you to come up with |
| process. When writing ads, include your | | | | even more creative ways to maximize your |
| autoresponder address and display it prominently. Put | | | | autoresponder's capabilities. |
| it in all of your marketing materials. With multiple | | | | |