| -- End Ad Box ---> | | | | conversation from PRICE to VALUE. And |
| The secret to cleaning businesses finding more jobs | | | | that’s where you want to be. |
| today isn’t chasing after customers with low | | | | By the way, if your experience ends up being |
| prices, but in attracting them with more value! | | | | anything even close to ours, you have little to fear in |
| Developing a set of powerful Measurable Guarantees | | | | offering these bold MGPs; |
| of Performance, specific service commitments which | | | | Your worst nightmares of customers lined up to |
| your company stand behind 100%, may be the single | | | | pounce on you to take advantage of your |
| most important thing you can do to quickly move | | | | generous guarantees by demanding refunds
are |
| your cleaning business ahead of the competition
| | | | seldom realized. |
| and out of the lowest price trap | | | | And an occasional refund having to be paid to a |
| What’s that? What is the lowest price | | | | customer, where you did, if fact, drop the ball, may |
| trap? | | | | be a good thing now and again — a |
| Well, simply put, it’s the misguided and | | | | wake-up’ call to keep you on your toes, |
| reckless strategy of chasing after your competitors | | | | force you to re-evaluate your systems and avoid |
| by lowering your prices below what’s | | | | ever becoming complacent. |
| reasonable or profitable, in order to win the job or | | | | Plus, the cost of an occasional refund should be far |
| land the account! | | | | outweighed by the incredible customer satisfaction, |
| It’s easy to fall into if you feel your only way | | | | loyalty and referral business resulting from the strong |
| to get and then keep work is by doing the same | | | | guarantees you promote, and the systems you use |
| work for less. | | | | to make them possible. |
| But, it’s not. | | | | Frankly, over our many years in business, we |
| Your MGP’s or Measurable Guarantees of | | | | probably didn’t have more than a handful of |
| Performance are the reasons why you’re | | | | clients who either legitimately deserved a refund due |
| different than the rest of the low-balling pack. | | | | to our mistake (which we gladly credited them for), |
| You don’t offer the same service. You | | | | or on their own actually called us to take us up on |
| offer a better service
and you’re willing to | | | | any of our powerful guarantees. |
| guarantee it! | | | | In reality, human nature generally shows that the |
| MGP’s create value for your customers. | | | | great majority of customers are not waiting |
| Prospects are willing to pay more for businesses who | | | | anxiously to hold your feet to the fire to |
| offer more
value! | | | | demand a refund; on the contrary, most want things |
| Taking the time to create your own unique | | | | to work out between the two of you. |
| MGP’s will allow you to quickly move the | | | | |