| Copyright (c) 2008 Brent Wale | | | | This is one of the greatest marketing tool for any |
| If you are thinking about starting up your own | | | | Janitorial/office cleaning business. The problem is most |
| janitorial/ cleaning business, here are some low-cost | | | | folks that are new to the office cleaning business |
| promotional strategies & techniques you can use to | | | | don't know how to do this correctly. If you know |
| get accounts for your office cleaning business. | | | | how to get your business card into the hands of the |
| Starting an office cleaning business is simple, and | | | | right people, at the right time you will generate a ton |
| requires little start-up capital. For the most part, the | | | | of business just from this one little strategy alone. |
| only expense involves buying supplies and advertising. | | | | Simply learn how to Provide an irresistible offer on |
| Fortunately, cleaning supplies are cheap, and it costs | | | | the back of the card for new clients. This has |
| even less to advertise in local newspapers, or online. | | | | worked for office cleaning business owners many |
| Because most business professionals are busy, they | | | | times over! |
| are willing to pay a company or individual to clean | | | | You don't have to hand out 200 business cards and |
| their offices. You just need to learn how to brand | | | | hope for the best. There are methods of getting |
| your Office cleaning company in order to grow your | | | | leads that can actually help you obtain more business |
| business. | | | | than if you were running an expensive full-page |
| Remember, Almost anyone can clean. The trick is to | | | | advertisement in the phone book! |
| hire others to do all the cleaning once you get things | | | | * Print Advertising: |
| up and running. This leaves you free to generate new | | | | Start by setting an advertising budget. Once you set |
| business. There are very simple and inexpensive | | | | your budget, decide where to advertise. For a |
| ways to market your office cleaning accounts. | | | | cleaning business it makes no sense and would be a |
| Here are just a few simple ways: | | | | waste of your money to advertise in a large |
| * Specialized Service: | | | | magazine or buy a TV commercial that airs on a |
| If you offer your cleaning service for just one type | | | | Saturday night. Besides being expensive, these ads |
| of business.. let's say , lawyer's offices, by | | | | will most likely not reach your target audience. The |
| concentrating all your efforts in one type of clients, it | | | | common print ad, run in your local newspaper or |
| will make your life easier, and your efforts far more | | | | shopper, is the most basic unit of advertising. |
| better than being everything for everyone. Think | | | | Print ads have launched major office cleaning |
| about this, if a lawyer compares between 2 | | | | companies and created many success stories. |
| companies, company A is a general commercial | | | | Running ads in a local paper can be a great way to |
| cleaning company that offers service for all type of | | | | promote your cleaning business...but you must follow |
| businesses, and company B specializes in just lawyer | | | | a few basic rules. |
| offices. Who would he choose? | | | | Your ad should attract attention! Although this sounds |
| By specializing in one or few types of service you | | | | obvious, unless your ad attracts attention you are |
| give a message that you offer a service tailored for | | | | throwing your money down the drain. The most |
| their needs,and that's exactly what loyal clients want. | | | | compelling way to have a "noticeable" ad is to have |
| Try to copy this idea by finding a small niche, like | | | | an interesting and visually appealing headline. If you |
| Doctor's offices, dental offices, pharmacies, Real | | | | are designing a large ad, think of using a subhead. |
| Estate, High Tech offices, etc.. | | | | This will provide added information and can be longer |
| Don't misunderstand me here. You can still go after | | | | than the headline. |
| any type of offices to clean. But you can tailor your | | | | * Greeting Cards: |
| marketing towards each individual type of industy. In | | | | Greeting cards can be used as a great Marketing |
| other words..You can have specialized services in | | | | Tool when it comes to repeat business and referrals. |
| many different industries. | | | | Use them to thank clients for their business. Send |
| * GIVE-A-WAYS: | | | | them as greeting for most of the holiday occasions. |
| One marketing strategy used by office cleaning | | | | Try to send cards as early as possible so they can |
| business owners are giveaways". Businesses love to | | | | be the first in your clients mailbox. Surprise them first |
| try services for free. Once they see what a good | | | | so they can always remember you. Use handwritten |
| job you do, and once you earn their trust, there's a | | | | messages to show more appreciation to your |
| good chance you have just earned a client. If you're | | | | customers. If you use this marketing tool,you can |
| running a cleaning business, you could give away a | | | | always save money by buying cards after occasions, |
| cleaning tips brochure, free cleaning guides, or color | | | | in quantity and keep them for next year. |
| swatches. Once you begin giving away authoritative | | | | * Electronic Media: |
| information customers will begin to perceive you as | | | | Buy banner ads in electronic media. Look for websites |
| an expert in your field. (This may seem somewhat | | | | that target your potential customers, such as your |
| difficult and time consuming but I promise you it's | | | | local chamber. This can deliver your information right |
| not). | | | | to the business that needs your service. |
| * Business Cards: | | | | |