| The cleaning industry has many different niche or | | | | coordinated team effort to clean such large spaces |
| market segments. When starting your cleaning | | | | within a cost efficient time frame. |
| business you first have to decide which market | | | | Carpet and upholstery cleaning is another large and |
| segments you would like to target. Focusing on one | | | | potentially profitable niche cleaning market. As this |
| specific niche and specializing in that market segment | | | | area requires the right equipment and knowledge, |
| only is a common approach although it is easy | | | | regular cleaning businesses usually leave this area to |
| enough to cater to more than one cleaning market | | | | specific companies who specialize in this area. |
| niche. | | | | Customers usually only require these services |
| You should at least decide if you want to specialize in | | | | occasionally though so carpet and upholstery cleaners |
| residential cleaning work or commercial cleaning, as | | | | usually target a wider market and charge a healthy |
| these two markets are quite different. | | | | premium for their services. Carpet and upholstery |
| Let's take a look at some of the niches within the | | | | cleaners also usually offer other specialized services |
| cleaning business to give you some ideas about the | | | | that regular cleaners are not capable of providing. |
| variety of work that is possible in this industry. | | | | That covers the big three but there are an endless |
| The big market is for consumer cleaning, maid service | | | | variety of smaller niches that you can also go after. |
| or the cleaning of residential homes. This is a large | | | | Some areas that cleaners target include pressure |
| chunk of the overall cleaning market and many | | | | washing, cleaning building exteriors and windows, post |
| players focus their activities entirely in this area. It is | | | | construction cleaning of new buildings or even crime |
| an easy section of the market to enter and | | | | scene cleaning services. |
| agreements with customers are usually less formal | | | | One of the keys to success with your cleaning |
| and easier to obtain than those in the commercial | | | | start-up is to clearly define the market segments |
| sector. | | | | that you want to be in. Except perhaps in the largest |
| The commercial market is also huge. Janitorial cleaning | | | | cities, success in cleaning ultimately requires taking on |
| services clean all kinds of businesses and public | | | | a big niche and then also specializing in one or two |
| buildings such as offices, schools and hospitals. | | | | smaller niches and becoming well known by clients in |
| Commercial cleaning jobs are usually much larger in | | | | those market areas. |
| scale compared with residential and it can take a | | | | |