| As far back as 1957 subliminal messages where being | | | | still believe in the effectiveness of subliminal |
| used to try to influence the behaviour of ordinary | | | | programming. |
| people. The most famous example, from that time, | | | | William Dawson and other legislators, In Washington |
| was the cinema experiment by James Vicary. Vicary | | | | D.C., immediately launched a campaign get subliminal |
| prepared a film with the embedded subliminal | | | | messages banned from television and radio |
| messages "eat popcorn" and "buy coke". His findings | | | | broadcasts. Dawson sternly warned that if subliminal |
| stated that sales of both these products increased | | | | messages were used as a political propaganda tool |
| as a result of the subliminal stimuli. Even though this | | | | the results could be frightening as they could be used |
| experiment has been discredited and has never been | | | | to serve and maintain a form of totalitarian |
| successfully duplicated the vast majority of people | | | | government. |