| Your eBay ad or listing is your salesman. It is what | | | | Nothing will turn a buyer off faster than ridiculous |
| influences your prospective buyer to bid on your | | | | shipping charges. Have a clearly defined shipping policy |
| auction or not. To create a successful eBay listing, | | | | stating exactly what options the winning bidder will |
| you need to include 10 specific items. | | | | have available. clearly stating each options cost. |
| 1. A great title | | | | 7. Clear and Concise Payment Information |
| The most important part of your eBay listing is your | | | | You should have clear payment instructions. You |
| title. The title is where most buyers will search on, so | | | | should list how you expect to get paid, how soon |
| it needs keyword search terms as part of it. The title | | | | you expect to be paid and all the options the buyer |
| is also the only thing they will see when presented | | | | has upon completion of the auction. |
| with a list of search results. It needs to grab their | | | | 8. Flexible Payment opportunities |
| attention. | | | | Flexible payment options will enhance your chances |
| 2. A Complete and Clear Description | | | | of concluding a successful auction. Most sellers accept |
| Your description is another important part of your | | | | PayPal as that is the preferred method on eBay. You |
| listing. Your description should be complete, describing | | | | should be willing to accept money orders as well. |
| the item as best you can making sure to list any | | | | 9. Clear guarantee and return policy |
| flaws or defects or any other detail that your buyer | | | | Nothing increases your chances of selling your item |
| would want to know about. | | | | like a good solid money back guarantee. Offer a |
| 3. List of features | | | | guarantee. Describe completely your return policy |
| A list of features is expected. Describe the unique | | | | including how much of the cost will be returned, |
| and wonderful features of your product. | | | | whether shipping will be reimbursed, how long they |
| 4. List of benefits | | | | have to return the items, under what conditions they |
| A list of features is worthless without a list of | | | | can return items and list any specific policies you will |
| benefits. Every feature you listed should have a | | | | adhere to such as prior notification of a return. |
| corresponding benefit. The features describe the | | | | 10. Why They Should Buy From You |
| unique properties of the item. The benefits describe | | | | Lastly, your listing should have some compelling |
| how each of those properties will help the customer. | | | | reasons why that bidder should do business with you |
| 5. Great Pictures | | | | as opposed to all the other sellers out there. You |
| They say a picture is worth a thousand words. On | | | | must show how your prospective buyer will benefit |
| eBay it might even be more than that. Good clear, in | | | | by doing business with you. |
| focus, close ups, showing details is the way to | | | | Writing a good listing is essential to maximizing your |
| present your item in photographs. If you are selling | | | | success on eBay. Be sure to include all of the |
| ebooks or other information products then you need | | | | components that are listed here. If you do and you |
| to have a good graphical representations such as a | | | | have a good quality product at a reasonable starting |
| graphic showing your ebook cover. | | | | price, you will have successful auctions. |
| 6. Clear, Concise and Reasonable Shipping Policy | | | | |