| ics directory is a good example of a niche directory. | | | | go to product categories such as automotive |
| Niche directories are usually more useful for buyers | | | | components or construction requirements, material |
| because they focus narrowly on their particular | | | | categories such as PVC or FRP, related services such |
| requirements. The needs of the target group can be | | | | as consultancy or machinery supply, and so on. This |
| identified more easily and the directory could cater | | | | allows users to quickly find what they are looking for. |
| very specifically to these needs. | | | | Good directories typically seek to provide even more |
| While printed paper-based directories might still be | | | | assistance to their users. There might be sections for |
| published, these days, directories come mostly as | | | | Plastic-related Trade Leads, Tenders and Trade |
| online directories. Online directories are quicker and | | | | Events, Plastic News and Plastic Resources for |
| easier to use, and provide much more information | | | | example. |
| needed by prospective buyers. Users of online | | | | This complexity would need careful handling to make |
| directories can also get much more information about | | | | the directory user-friendly instead of a confusing |
| a supplier's offers by clicking through to their | | | | mass of too many links. |
| websites, which is typically just one click away. | | | | Regional Plastics Directories |
| Plastics Directory | | | | Business directories often seek to promote the |
| There are a huge variety of products made from | | | | businesses in particular regions. In such cases, their |
| plastics. The number of materials classified as plastics | | | | listings might be confined to businesses in a particular |
| is quite large, and these materials are used to make | | | | region. There are UK Plastic Directories, Indian Plastics |
| both consumer and industrial products. Even recycling | | | | Directories and so on. Sometimes, the directories |
| of plastics has become a big industry as plastic is not | | | | could seek to promote even smaller regions as when |
| biodegradable and recycling could help the | | | | a regional development agency produces listings of |
| environment. | | | | local businesses. |
| Then there are the incidental services related to | | | | Conclusion |
| plastics, such as consultancy, equipment supply and | | | | A plastics directory is a good example of a niche |
| such. | | | | directory. The variety and volumes of plastic |
| This volume and variety makes plastics an ideal | | | | products, materials and sectors are huge enough to |
| target for directory publishers. | | | | attract directory publishers. These directories typically |
| Organization of a Plastics Directory | | | | organize the directories to make it possible to find |
| A plastics directory is a source for different kinds of | | | | entries by materials, applications, products, related |
| information related to plastics. Users would be looking | | | | services, etc. |
| not only for products but also for plastic processing | | | | Good plastics directories would enhance the value of |
| technologies, consultancy services, plastic machinery, | | | | the publication by including sections on plastic news, |
| trade leads, industry developments and so on. A | | | | technology developments and other plastics-related |
| good plastics directory would provide all these kinds | | | | resources. |
| of information. | | | | Regional plastics directories seek to promote the |
| Such a directory will allow users to search the | | | | plastics businesses in their particular regions, which |
| directory by keywords, say, plastic wall cladding, or | | | | can be countries or smaller development regions. |