Where Packaging Came From: Where Packaging Is Going

Where packaging came from:century consumerism was becoming tempered by
Packaging, according to the Oxford English dictionary,growing environmental concerns which led to the
is a noun, meaning ‘materials used to wrap orintroduction of recycling schemes for bottles, cans
protect goods’.and paper packaging.
End-user or consumer packaging is a relatively newWhere packaging is going:
phenomenon. In the 1700’s and earlier, packagingToday, governments and companies are focused on
was mainly used within shipping, for containment ofreducing CO2 emissions and carbon footprint. This
materials. Protection or preservation of goods wascalls for everyone to be responsible with their use of
minimal.packaging and we would suggest taking the following
However, in the 1800’s, the industrial revolutionsteps, where possible:
and innovation in packaging machinery led to an- Cut out unnecessary packaging
explosion in packaging usage. Metal cans were seen- Substitute packaging with recycled and recyclable
from 1810 and early forms of boxes and cartonspackaging where possible
began to be mass produced in the mid to late 19th- Reuse packaging and pass it on where possible
century. Shopping bags became common asMany companies are spending a lot of time, money
bag-making and other packaging machinery wasand effort calculating their CO2 emissions and
developed.working with suppliers such as Davpack to reduce
Going into the 1900’s, packaging began to betheir carbon footprint and packaging waste.
used for marketing. It quickly became a differentiatorWe are also actively encouraging companies to reuse
between competitors and was used to communicatepackaging materials and choose ‘greener’
branding, quality, reliability and other importantoptions where economically viable. See our series of
product attributes. Point-of-sale material and displayarticles suggesting ways to reuse common packaging
packaging became a natural extension. After theitems such as jiffy mailing bags, cardboard boxes,
Second World War, packaging was considered apostal boxes, bubble wrap and tissue paper
major marketing and advertising medium. “As a specialist packaging supplies company we
As convenience began to dominate consumer needsbelieve we have a duty to encourage Customers to
and aspirations, supermarket shopping andgive greater thought to the packaging they buy and
convenience foods emerged. Pre-packed productsmake better use of the packaging materials they
took off and drove further packaging use andretain.
innovation. However, towards the end of the 20th