| 1) Data CaptureOne easy way to collect
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| | a variable affecting your conversion
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| e-mail addresses and permission is via a
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| | rate. I call these kinds of variables
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| signup box on your website. Place your
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| | "micro conversions" because they are all
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| signup box in a visible place on your
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| | small (microscopic, even) steps toward
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| homepage, and other appropriate pages,
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| | full conversion. A micro conversion is
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| where visitors might choose to
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| | something that you should test and
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| opt-in.Don't just do what I suggested,
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| | measure."Read more here" might not get as
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| but go one step further. What that means
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| | high a click-through rate as "Click here
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| specifically is always giving back to
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| | to find out how to win a month's supply
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| your customers before you expect them to
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| | of vintage wine." So, by improving this
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| give. Give them an offer with some
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| | click-through, you get the person
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| urgency behind it and a call to action.
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| | browsing to take another small step
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| For example, why not offer a visitor to
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| | toward your final website goal. By doing
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| your website a whitepaper, a free
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| | this, you improve your overall conversion
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| consultation, or a short clip of audio
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| | rate, which in this case is to get
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| from a recent speaking engagement or
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| | someone to register or subscribe to win a
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| seminar. People love when you extend the
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| | month's supply of vintage wine.Micro
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| olive branch. In return, you'll usually
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| | conversions can be tracked by measuring
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| see much higher click-thru and e-mail
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| | the click-through of links, or the read
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| submission rates. Always remember WIIFM.
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| | time for content, or the bounce rate for
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| What's in it for me? Think, why would I
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| | headlines and copy. Full conversion means
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| just assume that anyone stepping into my
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| | persuading your visitors to do what you
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| website would give me their personal
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| | want them to do. In my example, it would
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| mailing address, or e-mail, simply
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| | be registering to win wine. But it could
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| because I placed an empty box that read
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| | be subscribing to a newsletter,
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| "join my list." Well, that's a good
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| | downloading an audio file, buying a
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| start, but a lousy finish.It's all about
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| | product, selling a service, or whatever.
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| offer, urgency, call to action and then
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| | It should reflect your website's business
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| BOOM! You can sit back and watch your
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| | objective.If you would like to learn
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| click-thru rates soar.2) Conversational
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| | about the top 10 best practices that
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| Calls to ActionSo, how do you give your
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| | ensure that you get the most visitor
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| website the right dose of personality?
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| | interaction on your website, visit call
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| Think of your website as a one-on-one
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| | 925.705.0372.Jerry Hart is the CEO of
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| conversation. Just imagine sitting in a
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| | Hart Creative Marketing, Inc., an
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| coffee shop talking informally with a
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| | internet marketing corporation dedicated
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| customer. That's the starting point for
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| | to not just building websites, but
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| your approach, a more personable and
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| | building business, specializing in expert
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| appropriate "human" voice will come
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| | email marketing, search engine marketing,
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| naturally.When you picture the coffee
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| | and dynamic database driven websites.
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| shop scenario, you quickly see how
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| | Hart Creative Marketing aims to give
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| inappropriate (not to say ridiculous)
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| | people tools that ignite and excite
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| some of the more traditional styles of
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| | business decision makers to maximize
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| customer communication can sound on a
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| | their success in marketing.Hart is also
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| website. Drop the jargon, drop the sales
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| | recognized as a dynamic speaker and
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| pitch, be as honest as you can, and talk
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| | prolific writer having been published in
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| like a human being.Refreshing idea, isn't
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| | various magazines, newspapers, and
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| it? Especially on the navigation bar of
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| | internet publications. He is the author
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| your website. For example at one of only
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| | of the forthcoming book, Blueprint to
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| six harp stores in the county, they
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| | E-Marketing. (Blueprint Press, Summer
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| understand how enticing call to action
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| | 2005). Hart was recently a featured guest
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| conversational language can be on many
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| | of Office Depot's "WebCafe", a series of
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| pages of the site. The navigation bar
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| | webinars on Marketing and Business
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| includes, "Test drive a harp." Doesn't
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| | broadcast around the world via the
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| that sould like fun? Or "Hear before you
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| | internet.Hart has over 20 years of
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| buy", and "Is the harp for me? Find out
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| | experience in marketing which includes
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| more." The audience loves to read on the
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| | his time as a radio morning show host for
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| web as if you're speaking with them. If
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| | Clear Channel Communications. He
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| you know it's effective with you, then
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| | currently serves as chairperson for
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| why not give it back to your website
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| | eBig.org, a sales and marketing special
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| visitor.3) "Read More Here""Read more
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| | interest group in the East Bay.
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| here" is an example of what I would call
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|
