| Introduction | | | | |
| | | | Some of your visitors will never disclose their email |
| Shrewd marketers devote a great amount of | | | | address to you. If an entry is required, they will make |
| attention to crafting their email messaging campaign. | | | | something up. A frequent occurrence is some |
| They scrutinize the subject line, fuss over the | | | | variation of "", which happens when the user hits |
| content, and carefully monitor the timing of delivery. | | | | random keys. |
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| Once the perfect message has been created, it is | | | | 2. Prank Addresses |
| just as important to focus on its successful delivery | | | | |
| to the intended recipients. Unfortunately, it is likely | | | | An innocent person may be getting added to new |
| that your current email address list has a number of | | | | lists daily, simply because they made enemies with |
| significant problems. | | | | the wrong person. Sometimes the abuse is a prank |
| | | | subscription from one friend to another; other times |
| Your List Has Inappropriate Addresses | | | | it targets a public figure (e.g. ). |
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| The beauty of the Internet is that it connects you | | | | 3. Malicious Addresses |
| to everyone. The danger is that there are people out | | | | |
| there you would rather not be connected to. | | | | Another common type of abuse is when someone |
| Obviously, you want to keep these people, and their | | | | targets your company. Without you noticing, your |
| moments of malice, off your list. Some common | | | | email message is directed to someone who will make |
| situations include: | | | | your life miserable. This might be an email address to |
| | | | report spam (e.g. |
| 1. Bogus Addresses | | | | |