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NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction 1. Bogus Addresses
Shrewd marketers devote a great amount of Some of your visitors will never disclose
attention to crafting their email their email address to you. If an entry
messaging campaign. They scrutinize the is required, they will make something up.
subject line, fuss over the content, and A frequent occurrence is some variation
carefully monitor the timing of delivery. of "", which happens when the user hits
random keys.
Once the perfect message has been 2. Prank Addresses
created, it is just as important to focus
on its successful delivery to the An innocent person may be getting added
intended recipients. Unfortunately, it to new lists daily, simply because they
is likely that your current email address made enemies with the wrong person.
list has a number of significant Sometimes the abuse is a prank
problems. subscription from one friend to another;
other times it targets a public figure
Your List Has Inappropriate Addresses (e.g. ).
The beauty of the Internet is that it 3. Malicious Addresses
connects you to everyone. The danger is
that there are people out there you would Another common type of abuse is when
rather not be connected to. Obviously, someone targets your company. Without
you want to keep these people, and their you noticing, your email message is
moments of malice, off your list. Some directed to someone who will make your
common situations include: life miserable. This might be an email
address to report spam (e.g.




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