| When it Comes to Attracting New Custom, | | | | changing it. |
| Presentation is Key! | | | | - A chalkboard display that is all words and no |
| A striking chalkboard display really can help you bring | | | | pictures looks dull and uninteresting. People may |
| in more customers - follow this how-to guide and you | | | | glance at it but not take the time to actually read |
| won't go wrong. | | | | it.How to Make A Chalkboard That Sells: |
| A chalkboard displayed outside your premises is a | | | | - Spend time planning and designing your board. |
| great way of attracting passing custom. Poor | | | | - Use graph paper to plan the layout to make sure |
| presentation, bad spelling, and scruffy chalk marks on | | | | your message fits on the board! |
| a board will give the impression of a lack of care. And | | | | - Make sure you have all the equipment you need |
| this reflects on your business too!How To Make A | | | | before beginning: pastel pencil for drawing your |
| Chalkboard That Fails: | | | | layout, good quality chalks or chalkboard pens, the |
| - Writing a chalkboard without planning the layout | | | | design you are working from, and any stencils you |
| could potentially mean that your words don't all fit on | | | | have planned to use. |
| the board - meaning you have to rub everything out | | | | - Keep your message short and to the point. Display |
| and start again! | | | | key details, but don't overcrowd your board with too |
| - Too much information will make the chalkboard look | | | | much information. |
| crowded, and is likely to put people off reading it at | | | | - Make sure your chalkboard is completely clean |
| all. | | | | before you start! |
| - Not cleaning your chalkboard thoroughly before | | | | - After cleaning your chalkboard, wipe over with cola |
| starting a new display will leave it looking smudged | | | | or stout to remove any lingering stains and give the |
| and untidy. | | | | board a good black finish. |
| - Poor spelling and grammar really give an impression | | | | - Use chalkboard stencils to create a |
| of a lack of care. Anyone reading a misspelt sign is | | | | professional-looking display. |
| more likely to concentrate on the bad spelling than | | | | - Make sure you have used correct spellings and |
| the information. | | | | grammar. |
| - Drawings on chalkboards that do not have any link | | | | - Change your message regularly to generate interest |
| with the message only serve to confuse. This | | | | and to make sure your board is read regularly. |
| mistake is more common than you might think! | | | | - Always make sure the information on display is |
| - A chalkboard with a message that is out-of-date or | | | | up-to-date and correct. |
| remains unchanged for a long time suggests a 'can't | | | | - Use pictures and bold colours to make certain your |
| be bothered' attitude. Eventually people will ignore the | | | | chalkboard grabs the attention of potential |
| sign altogether, even when you do get round to | | | | customers. |