| When it Comes to Attracting New Custom, | | | | no pictures looks dull and uninteresting. |
| Presentation is Key! | | | | People may glance at it but not take the time |
| | | | to actually read it.How to Make A Chalkboard |
| A striking chalkboard display really can help | | | | That Sells: |
| you bring in more customers - follow this | | | | |
| how-to guide and you won't go wrong. | | | | - Spend time planning and designing your |
| | | | board. |
| A chalkboard displayed outside your premises | | | | |
| is a great way of attracting passing custom. | | | | - Use graph paper to plan the layout to make |
| Poor presentation, bad spelling, and scruffy | | | | sure your message fits on the board! |
| chalk marks on a board will give the | | | | |
| impression of a lack of care. And this | | | | - Make sure you have all the equipment you |
| reflects on your business too!How To Make A | | | | need before beginning: pastel pencil for |
| Chalkboard That Fails: | | | | drawing your layout, good quality chalks or |
| | | | chalkboard pens, the design you are working |
| - Writing a chalkboard without planning the | | | | from, and any stencils you have planned to |
| layout could potentially mean that your words | | | | use. |
| don't all fit on the board - meaning you have | | | | |
| to rub everything out and start again! | | | | - Keep your message short and to the point. |
| | | | Display key details, but don't overcrowd your |
| - Too much information will make the | | | | board with too much information. |
| chalkboard look crowded, and is likely to put | | | | |
| people off reading it at all. | | | | - Make sure your chalkboard is completely |
| | | | clean before you start! |
| - Not cleaning your chalkboard thoroughly | | | | |
| before starting a new display will leave it | | | | - After cleaning your chalkboard, wipe over |
| looking smudged and untidy. | | | | with cola or stout to remove any lingering |
| | | | stains and give the board a good black |
| - Poor spelling and grammar really give an | | | | finish. |
| impression of a lack of care. Anyone reading | | | | |
| a misspelt sign is more likely to concentrate | | | | - Use chalkboard stencils to create a |
| on the bad spelling than the information. | | | | professional-looking display. |
| | | | |
| - Drawings on chalkboards that do not have | | | | - Make sure you have used correct spellings |
| any link with the message only serve to | | | | and grammar. |
| confuse. This mistake is more common than you | | | | |
| might think! | | | | - Change your message regularly to generate |
| | | | interest and to make sure your board is read |
| - A chalkboard with a message that is | | | | regularly. |
| out-of-date or remains unchanged for a long | | | | |
| time suggests a 'can't be bothered' attitude. | | | | - Always make sure the information on display |
| Eventually people will ignore the sign | | | | is up-to-date and correct. |
| altogether, even when you do get round to | | | | |
| changing it. | | | | - Use pictures and bold colours to make |
| | | | certain your chalkboard grabs the attention |
| - A chalkboard display that is all words and | | | | of potential customers. |