| When it Comes to Attracting New Custom, | | | | get round to changing it. |
| Presentation is Key! | | | | - A chalkboard display that is all words |
| A striking chalkboard display really can | | | | and no pictures looks dull and |
| help you bring in more customers - | | | | uninteresting. People may glance at it |
| follow this how-to guide and you won't | | | | but not take the time to actually read |
| go wrong. | | | | it.How to Make A Chalkboard That Sells: |
| A chalkboard displayed outside your | | | | - Spend time planning and designing your |
| premises is a great way of attracting | | | | board. |
| passing custom. Poor presentation, bad | | | | - Use graph paper to plan the layout to |
| spelling, and scruffy chalk marks on a | | | | make sure your message fits on the |
| board will give the impression of a lack | | | | board! |
| of care. And this reflects on your | | | | - Make sure you have all the equipment |
| business too!How To Make A Chalkboard | | | | you need before beginning: pastel pencil |
| That Fails: | | | | for drawing your layout, good quality |
| - Writing a chalkboard without planning | | | | chalks or chalkboard pens, the design |
| the layout could potentially mean that | | | | you are working from, and any stencils |
| your words don't all fit on the board - | | | | you have planned to use. |
| meaning you have to rub everything out | | | | - Keep your message short and to the |
| and start again! | | | | point. Display key details, but don't |
| - Too much information will make the | | | | overcrowd your board with too much |
| chalkboard look crowded, and is likely | | | | information. |
| to put people off reading it at all. | | | | - Make sure your chalkboard is |
| - Not cleaning your chalkboard | | | | completely clean before you start! |
| thoroughly before starting a new display | | | | - After cleaning your chalkboard, wipe |
| will leave it looking smudged and | | | | over with cola or stout to remove any |
| untidy. | | | | lingering stains and give the board a |
| - Poor spelling and grammar really give | | | | good black finish. |
| an impression of a lack of care. Anyone | | | | - Use chalkboard stencils to create a |
| reading a misspelt sign is more likely | | | | professional-looking display. |
| to concentrate on the bad spelling than | | | | - Make sure you have used correct |
| the information. | | | | spellings and grammar. |
| - Drawings on chalkboards that do not | | | | - Change your message regularly to |
| have any link with the message only | | | | generate interest and to make sure your |
| serve to confuse. This mistake is more | | | | board is read regularly. |
| common than you might think! | | | | - Always make sure the information on |
| - A chalkboard with a message that is | | | | display is up-to-date and correct. |
| out-of-date or remains unchanged for a | | | | - Use pictures and bold colours to make |
| long time suggests a 'can't be bothered' | | | | certain your chalkboard grabs the |
| attitude. Eventually people will ignore | | | | attention of potential customers. |
| the sign altogether, even when you do | | | | |