| When it Comes to Attracting New Custom,
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| | round to changing it.
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| Presentation is Key!
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| | - A chalkboard display that is all words
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| A striking chalkboard display really can
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| | and no pictures looks dull and
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| help you bring in more customers - follow
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| | uninteresting. People may glance at it
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| this how-to guide and you won't go wrong.
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| | but not take the time to actually read
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| A chalkboard displayed outside your
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| | it.How to Make A Chalkboard That Sells:
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| premises is a great way of attracting
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| | - Spend time planning and designing your
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| passing custom. Poor presentation, bad
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| | board.
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| spelling, and scruffy chalk marks on a
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| | - Use graph paper to plan the layout to
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| board will give the impression of a lack
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| | make sure your message fits on the board!
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| of care. And this reflects on your
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| | - Make sure you have all the equipment
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| business too!How To Make A Chalkboard
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| | you need before beginning: pastel pencil
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| That Fails:
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| | for drawing your layout, good quality
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| - Writing a chalkboard without planning
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| | chalks or chalkboard pens, the design you
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| the layout could potentially mean that
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| | are working from, and any stencils you
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| your words don't all fit on the board -
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| | have planned to use.
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| meaning you have to rub everything out
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| | - Keep your message short and to the
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| and start again!
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| | point. Display key details, but don't
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| - Too much information will make the
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| | overcrowd your board with too much
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| chalkboard look crowded, and is likely to
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| | information.
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| put people off reading it at all.
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| | - Make sure your chalkboard is completely
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| - Not cleaning your chalkboard thoroughly
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| | clean before you start!
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| before starting a new display will leave
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| | - After cleaning your chalkboard, wipe
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| it looking smudged and untidy.
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| | over with cola or stout to remove any
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| - Poor spelling and grammar really give
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| | lingering stains and give the board a
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| an impression of a lack of care. Anyone
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| | good black finish.
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| reading a misspelt sign is more likely to
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| | - Use chalkboard stencils to create a
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| concentrate on the bad spelling than the
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| | professional-looking display.
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| information.
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| | - Make sure you have used correct
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| - Drawings on chalkboards that do not
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| | spellings and grammar.
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| have any link with the message only serve
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| | - Change your message regularly to
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| to confuse. This mistake is more common
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| | generate interest and to make sure your
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| than you might think!
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| | board is read regularly.
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| - A chalkboard with a message that is
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| | - Always make sure the information on
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| out-of-date or remains unchanged for a
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| | display is up-to-date and correct.
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| long time suggests a 'can't be bothered'
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| | - Use pictures and bold colours to make
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| attitude. Eventually people will ignore
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| | certain your chalkboard grabs the
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| the sign altogether, even when you do get
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| | attention of potential customers.
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